Partnering in Women’s Financial Growth

It's time to recognize women as a powerful financial force and adapt communication, planning and solutions to serve their needs. Explore insights and tools to support a good conversation.

These materials are intended for financial professionals. Not a financial professional? Visit MassMutual.com.

Insights and strategies to meet unique financial priorities

By 2030, women in the U.S. are expected to control much of the $30 trillion wealth transfer from baby boomers.¹ This shift presents a valuable opportunity to engage female clients and grow your business. Use these educational resources to spark conversations about their financial priorities—helping them plan, protect, and build wealth.

Need expert support? Connect with our knowledgeable sales team for guidance and tailored strategies.

Women already control 51% of personal wealth in the U.S.²

Use these resources to help them navigate the upcoming wealth transfer and secure their financial futures for generations.

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Estate planning toolkit (PDF)

Thumbnail of "Reframing how to build generational wealth" brochure

Reframing how to build generational wealth (PDF)

Thumbnail of "What my loved ones need to know" brochure

What my loved ones need to know (PDF)

Thumbnail of "Whole life insurance as part of your wealth transfer strategy" brochure

Whole Life Insurance as part of your wealth transfer strategy (PDF)

Thumbnail of "Family stages workplan" brochure

Family stages workplan (PDF)

Thumbnail of "Grow with a goal: A checklist to review your financial goals" brochure

Grow with a goal checklist (PDF)

Only 28% of U.S. women are very or mostly comfortable making investment decisions.⁷

Helping women build their investing knowledge enables them to make more informed decisions and fosters loyalty, opening the door for more financial planning opportunities.

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It’s time in the market, not timing in the market (PDF)

Thumbnail of "Harnessing the power of equities" brochure

Harnessing the power of equities (PDF)

Thumbnail of "The noise of volatility" brochure

The noise of volatility (PDF)

Explore dependable growth with market upside with variable annuities

30% of women don’t think they’ll ever be financially prepared enough to retire.⁸

Women typically live longer than men and may not always have access to traditional retirement plans, creating unique financial challenges. Use these resources to help your clients create a financial plan including solutions to help achieve financial security and stability during retirement, such as annuities.

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Prepare for longevity (PDF)

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Retire confidently (PDF)

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Take the first step (PDF)

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Understanding social security (PDF)

Brochure thumbnail: Creating More Value, moving from an existing variable annuity into MassMutual Envision with RetirePay and receiving immediate income

Cleo’s story: Creating more value with RetirePay (PDF)

Brochure thumbnail: Moving from an IRA into MassMutual Envision with RetirePay, providing income for two

Evelyn’s story: Providing income for a spouse with RetirePay (PDF)

Reframing retirement for women with annuities

Explore dependable growth with fixed and income annuities

44% of women say that tax planning is a top area of interest.⁹

Use these resources to help ensure tax efficiency is part of their financial strategy.

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Planning for retirement can be taxing; saving for it shouldn’t be (PDF)

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1040 at a glance (PDF)

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Is your money working as hard as it could? (PDF)

Thumbnail of "The tax triangle" brochure

Tax triangle (PDF)

Thumbnail of "3 reasons deferring taxes can be a smart way to Maximize retirement savings" brochure

Maximize retirement savings (PDF)

Thumbnail of "Whole life insurance as part of your retirement income strategy" brochure

Whole Life Insurance as part of your retirement income strategy (PDF)

Now is the time to consider the tax benefits of annuities

These tax-deferred assets allow a client to pay no current income taxes on gains until the assets are withdrawn, and as these annuities grow tax deferred, they provide stability to a retirement portfolio.

Insights about women

How can you better engage with female clients and prospects? By learning about their habits, needs, and emerging opportunities.

Women and financial services

LIMRA research shows that women have greater concerns about their financial security, including saving for retirement.

61% of women would be interested in a life insurance policy that would provide guaranteed income in retirement, but fewer than half of women are even aware such policies exist (46%).³

This creates an opportunity for financial professionals to show women how they might solve for wanting guaranteed income while addressing other financial risks.

Women are searching for a financial professional

According to a LIMRA survey,⁴ women prioritize:

trustworthiness (66%)
experience (60%)
communication skills (51%)

when selecting a financial professional.

By emphasizing these qualities, you can create a supportive environment that instills confidence in your female clients and helps them feel assured in their financial decisions.

Visions of retirement

Women ages 45 and older often view retirement as peaceful but anticipate caregiving roles. They are less likely to see retirement as a long vacation due to midlife caregiving responsibilities for children and older adults. Younger women (under 45) focus on achievement and wealth, using words such as “achievement, success, wealth, complete.”⁵

Given their increasing rates of education, income, and wealth accumulation, no matter their age, women have a number of considerations when it comes to retirement planning. Financial professionals should tailor retirement plans to include future work, volunteering, or possibly living alone for this demographic.

Social media engagement

On average, women spend 16 minutes a day more (12% more time) using social media compared to men.⁶

To capture the attention of this audience, consider building your online presence and connecting on social media.

See more research and insights for financial wellness among women

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Call us to learn more

Talk to our knowledgeable financial professionals about how we can meet your client needs.

FOR FINANCIAL PROFESSIONALS. NOT FOR USE WITH THE PUBLIC.

¹ The Rising Wealth of Women, Bank of America Institute, March 2024

² The 2024 Impact of Women-Owned Businesses

³ 2023 Insurance Barometer Study, LIMRA and Life Happens; 2023 Gender, Generation, Wellness, and Stress

⁴ LIMRA’s 2023 Insurance Barometer Study

⁵ MIT AgeLab — MassMutual Study, Data collected May 2024

⁶ The Time Spent on Social Media, Datareportal.com, January 2024

⁷ Rising Wealth of Women, Bank Of America

⁸ Fidelity Investments Study, “Women Tapping Into Their Financial Superpowers”

⁹ MassMutual Affluent Consumer Wealth Acquisition Study

¹⁰ 2024 LIMRA/LOMA Insurance Barometer Study

Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. 1295 State Street, Springfield, MA 01111-0001.

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual) (Springfield, MA 01111) and its subsidiaries, C.M. Life Insurance Co. and MML Bay State Life Insurance Co. C.M. Life Insurance Co. and MML Bay State Life Insurance Co., are non-admitted in New York.